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January 16, 2015

Go #Greenin15

Create a 15 second video and you could be a winner

Waste Management has launched of the “Green in 15” social media video contest in advance of the 2015 Waste Management Phoenix Open. To enter, participants must creatively demonstrate how they will commit to going green in 2015, in 15 seconds or less, using Instagram’s video platform.

The contest is open to legal residents of the 50 United States and the District of Columbia who are 21 years of age or older. Video submissions can be uploaded between Jan. 7, 2015 at 12:00:00 a.m. (midnight) EST and Jan. 25, 2015 at 11:59:59 p.m. EST. No purchase or payment necessary to enter or win. Purchase does not increase your chances of winning. Void where prohibited. Information on the official rules and eligibility are available on Waste Management’s Facebook page.

Videos can be fun or serious, but must be uploaded to Instagram using the hashtag #GreenIn15 and tag both @WasteManagement and @WMPhoenixOpen to be eligible. Video submissions will be judged on the following criteria: the effective communication of ideas around sustainability (illustrate one or all of the Four R’s: Reduce, Reuse, Recycle and Recover); creativity and originality; entertainment value and suitability of video content to be used by Waste Management.

Up to four finalists will be selected and their videos will be made available for popular online fan voting on Waste Management’s Facebook page during the Waste Management Phoenix Open tournament week from Jan. 26 to Feb. 1. The winner will be announced on Waste Management’s Facebook page on Monday, Feb. 2. Finalists will receive various prizes, including Waste Management Green Gear, solar powered phone chargers and other prizes. One grand prize winner will receive a “Green Your Home” experience from The Home Depot to be used toward the remodel or “greening” of the winner’s chosen living space.

To promote the video contest, Waste Management enlisted the support of notable PGA TOUR players including 2014 Waste Management Phoenix Open champion, Kevin Stadler, 2014 Houston Open winner, Matt Jones, and others whose homemade promotional videos will be showcased throughout the contest.