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December 16, 2014

Introducing Recycle Often. Recycle Right.

In an effort to increase recycling and improve the quality of materials through a comprehensive education program, Waste Management has launched a new online portal around its Recycle Often. Recycle Right.℠ campaign, which promotes the basics of recycling by simplifying guidelines and empowering everyone to become Recycling Ambassadors.

Accessible at, users can access the campaign online and make a digital promise to rethink recycling by “getting back to the basics of good recycling” and encourage others to do the same.

As more and more communities aspire to achieve higher diversion rates, the need for clarification and simplification has grown. In addition, as recycling has evolved over the years, confusion about things such as collection systems, what can and cannot be recycled, what materials are made from, how they are packaged and their eventual end market, has grown. The result? Today, up to 65 percent of consumers place non-recyclables in their curbside recycling bins.

Waste Management’s Recycle Often. Recycle Right.℠ campaign simplifies recycling by promoting three basic rules:

1. Recycle all bottles, cans and paper

2. Keep items clean and dry

3. No plastic bags

When users visit the Recycle Often. Recycle Right.℠ website, they are invited to make a recycling promise, pledge to practice better recycling at home, work and throughout their communities, and urge others to do the same by sharing their stories through social media.

The educational website includes recycling information that can be downloaded by educators, city staff and members of the community. Consumers can learn about some of the most common questionable items to place in the waste or recycling bin via the Myth Busters guide, which provides explanations behind why and how materials are or are not recyclable, including plastic bottle caps, pizza boxes and candy wrappers. In addition, recyclers are encouraged to engage through social media using the campaign’s hashtag #RORR.